Interview Mr.He Haichao, the president of Jwell Group and Suzhou Jwell manage team   When a corporation connect its own development with nearly three thousand employees, she is no longer a simple profit seeking orgnization, and more should be considered a "lively" groups and a fertile ground which raising people. When an enterprise has lots of achievements in over three decads, yet she did not show off, she had successfully broke “regulation”of corporate average life is only seven or eight years, and marches towards centennial foundation.   Being as leader in Chinese plastic extrusion machinery industry, Jwell Group, Vice Chairman of China Plastic Machinery Industrial Association, has thirty-three years of history; she owns dozen professional subsidaries; products cover many areas in plastic extrusion, whole team near 3000 employees. Over the years, Jwell Group with powerful comprehensive strength greatly impacts in the industry. I had chance to visit Jwell Group's President, Mr.He Haichao and his Jwell Suzhou manage team at this important industry upgrade and transformation moment.   Two days Jwell visiting brought me a thoughts feast, and communicat with Jwell management team is a matter of what pleasure! I am touched by how they treat the employees. I believe that apart from the competitive products technology; best brand image; large enterprises scale and strong financial power,  the best should be its energetic working atmosphere, friendly relations among collegues, and harmonious atmosphere which was envied in this industry.  Thirty-Three years, built a carrier in the field of Chinese plastic extrusion machinery.   Time is dialectics long and short in the eyes of enterprener. In 33 years, Mr.He and his team built Jwell a carrier in the field of Chinese plastic extrtusion machinery. Based on a small screw and barrel manufacturer in 1978, Mr.He founded Shanghai Jwell Machinery Co., Ltd with a 12 people team in 1997. They followed the “persistent and sustained, rapid and orderly”entrepreneurial spirit, became the Chinese plastic extrusion machinery leader since then. Jwell Group owns dozen professional subsidaries, 7 big machineing workshopes, and 4 nitriding heat treatment workshops in  an area of 670,000 square meter. Jwell's products cover all pipes lines; plate and sheet lines; foam product lines; profile line; auxiliary equipment; blow-moulding machines; tooling and moulds, screw and barrel. Jwell's products are distributed all over China and exported to over 50 countries such as in Europen, North and South American, Asaia and African. Jwell machinery brand and Jinhailuo screw and barrel brand are well-known in the industry around world. Jwell Group meets the golden age of development within recent 5 years, with all employee’s hard working, the output from the 800 million Yuan in 2007  to 15 billion Yuan year 2010, the annual volume growth rate reach 20 to 30%. Introduced by Mr.Lin YongHong, General Manager of Suzhou Jwell Machinery Co., Ltd., the increasing orders from local market were greatly influenced by domestic infrastructure investment. With central government strengthen policy on develop north and west, the domestic sales are expecting well blowout increasing. But orders from overseas are expecting stable, it is estimated growing if North Africa become stable and oil price goes down. Comparing with same period last year, our sales increased 30% more, it shows extrusion industry is still in fast growing, we are confidence to reach our sales goal. Suzhou Jwell is another important strategic development centre among Jwell Grou. Located at Suzhou Taicang Chengxiang Industrial Development Zone, with area 270,000 square meters, there are 5 professional companies under Suzhou Jwell, which are Suzhou Jwell Machinery Co., Ltd.; Suzhou Jwell Plate and Sheet Equipment Co., Ltd; Suzhou Dayun Recycling Machinery o., Ltd; Suzhou Jwell Precision Machinery Co., Ltd; Suzhou Jwell Blowing Moulding Equipment Branch. Mr.Lin said, due to fast market grow, Shanghai Jwell Group's capacity cannot meet the requirement, also Jwell considered the growing demand, Jwell addressed Taicang establish Suzhou Branch in 2007, gradually put into operation. Taicang municipal government visited Jwell on site several times give us instruction and guid us. The government officer proposed to establish Suzhou Plastic Machinery Industrial Park, we are encouraged to invest total amounting near 500 million Yuan, intend to establish the largest plastic extrusion machinery manufacture and assemble base in China. So far, the production area reached 180,000 square meter. There are 3 big machining workshops total area over 20,000 square meter, two nitriding heating treatment workshop are under construction, they are expected to put into production at the end of this year. Suzhou Jwell is capable to produce 1000 extrusion lines yearly, and turnover reached $500 million Yuan last year.        After Suzhou Jwell’s set up, Jwell has been built into carrier carrying professional extrusion machinery producers, Jwell gain rapid output growth. We noted Jwell established Dongguang production base, it is called Guangdong Jwell under Shanghai Jwell. Guangdong Jwell can satisfy the customers in the Pearl River Delta Area by machinery quality; fast delivery; installation and after sales service.  Actively Adjusted, Positive Planned and Future Oriented       Although Jwell had good sales in the past several years and first quarter of this year, Mr.He said surprisingly, "Although at present our orders and performance are all right, but I feel a sense." The market demand mainly derived from the numerous government infrastructure investments, which is unsustainable. At the same time, as you see the real estate industry is going to be strict controlled, this will take a negative impact on our traditional customers in building material field. As Chinese economic grows, population bonus is in the fading. The global currency liquidity flooding and major oil output country’s political situation was unstable push up the various commodity prices, which continuously raise company cost. And traditional extruders are mature leads fierce market competition, and RMB has been rising continually, these are what every enterprise faced today, so, the government proposed economic transformation and industrial upgrade development policy.        Years, Jwell Group peruses the customer’s success as its goal. Jwell Group adopts a professional management. According to different products, respectively set up different professional subsidiary to build a specialized product, this way our professionals can better control the market development, for every client provide customized solutions. Mr. Lin remarks, efficient, energy saving, environment protection, automation and new industry, these are our direction. Years ago, Jwell had begun to automate the whole line; adopt frequency control technology and electromagnetic heating, all of these achieved excellent results. In recent years, we constantly expand cooperate with research institute and customer, to invest in new industry, successfully developed EVA solar film extrusion line; lithium battery barrier film extrusion line; HDPE extra wide geomembrane film extrusion line; TPO/CPE/PVC waterproof a composite sheet extrusion line; PC/ PMMA optic sheet extrusion line, many reach an international advanced high end production equipment level.  Entered Jwell, close feel its excellent quality and innovative power       “Quality of excellence as a perfect” is Jwell’s quality policy. Product quality and technology innovation is Jwell’s core competitiveness. Seeing is believeing. I visited every workshop of Suzhou Jwell, take this opportunity to close witness the birth of Jwell’s competitive products, experience its outstanding quality and feel its innovative power.        Various parts which are machining are placed at the big workshop; equipment has various components and looked differently. In the workshop, lots of advanced testing instruments attracted my attention. Three coordinates of ignition-coil; ultrasonic thickness measurement; wall thickness measurement; flaw detector; various hardness measurements; optical spectrum analyzers. In the each production process, Jwell adopt first punch inspection, self inspection, sampling inspection, warehouse inspection; try to control the non-conforming products in a minimum range. Jwell also established a number of testing running workshop, according to customer’s demanding to reach the highest quality and security requirements, to ensure maximum meet the needs of the client.        Throughout the visiting, I am surprised is every member of staff is work hard and diligently, their movements were skilled in place, and filled with passion, looks like he was casting a work of art. In the early years ago, Jwell is the first one got ISO 9001 quality management system certification in the industry. Jwell in this year put money offered Japanese management consultants to Suzhou group training grass-roots employees; the training scheme is in a year time, hopefully after that the quality management conscious will be implanted to every employee’s daily actions. Since last year, Jwell sets up a month or every quarter examination for management personnel, technical staff, the after-sales service, and marketing personnel. Main purpose is to allow the company staff, from top to the bottom to be concerned about the product quality to meet customer demand, and deal with customer complaints to the timely processing, set the user’s satisfaction as the first place during daily work. In Mr.Lin’s words, “We are equipment provider; we are an expert to the client, we should be very good at quality control for our clients and not let our customer to undertake even though there may be little risk”.        On the other side, Jwell Group keeps on product technological innovation, continue to improve science and technology content in the products. Last year, the Suzhou Jwell applied two invention patents; gained 13 utility model patents nominations, such as multi functional corrugated pipe forming machine; transportation belts extrusion composite devices; plastic pipe vacuum forming devices. Suzhou Dayun applied 6 utility model patents nominations, Suzhou Jwell lunched over 30 technology renovation equipment, covered sheeting line, profile line; vacuum blowing moulding and auxiliary equipment. Some of them will show openly on Chinaplast 2011. Particular, Siemens, which is Jwell’s strategic cooperation partners for many years, will present Siemens automatic control system on Jwell extruder at Chinaplast.        Technical innovation and technological personnel training are always the focus of Jwell operation. In order to expanding vision and understanding new technologies, new trend, Jwell frequently organize technical seminars speech by well-known experts, organize technical staff visiting lots exhibitions, visit overseas cooperate partners. In addition to self technical development, Jwell also did technology exchanges and cooperation, introduced with other famous enterprises in German, United States, and Italy. Jwell technical personals are often informed to check equipment at site, prepare the next step to improve and upgrading.  Employees boom company, company raising employees, company and employees harmonious achieve win-win situation       Like we mentioned at the beginning, Jwell is "lively" group, not just a company only make cold machines. Mr.He always said, “I am a lucky man, had a strong career-ambitious team”. Jwell manage team treat each employee as their own family member,  Employee also treat Jwell as their big family. Employer and employee’s relationship is far beyond ordinary employment levels. Employees boom company, company raising employees.  Humanized management is the base of success. There are several details impressed me. I observed each staff work at slow pace in mould workshop as if in the elaboration of a work of art. Mr.He smiled, “we have not stressed hurry or too fast to catch the delivery time. First is to ensure that every production personnel stay calm to ensure operation safety, secondly, only attentively can get quality improves. We went to a workshop, noticed a man standing in front of wall, bend his head in thought. I wondered, the reason that he was there is because he made mistakes, he was there to think over and doing self-examination. Instead of pay fine penalty as in most of companies, thinking and doing self-examination is more efficiency. In a workshop I saw found raising letter for a staff who was in seriously illness. So, Mr.He told me in order to better help our staff when they encountered difficulties, company established a mutual fund in which company make part, employees of voluntary contribute the other parts. When we were walking on the workshop, it was time just off, Mr.He called names and say hello to these randomly met workers. That really hit my heart; just imaging, Jwell is a company has nearly three thousand workers.               Jwell is the fertile source to raising person. Mr. Gao Jincheng is a young man in his early 30s, he is the assistant general manager of Suzhou Jwell Machinery Co., Ltd., sales manager. He joined Jwell in Nov. 2009. Within a year, his personal sales performances reach the 52 million Yuan, and this year he also completed the first quarter sales of 10 million Yuan. “Although I did not merit the highest one, but this is my personal best. I worked for three years in my previous company; I had done only five million Yuan. “ Mr.Gao said. “Jwell had good brand recognition, bigger market share and had been in a healthy development, users are in all over the country. You just mention Jwell, the customer all knows. Discussing business with customer is quite light.”        Mr.Gao said again, ”Sales person is the bound between customer and company. I will involve in every aspect of sales, production, after sales service. It is hard, but joyful. Corporate leaders often reminded us to take more rest, release the tension.” Mr.Gao said he like very much Jwell’s company culture.  Jwell has established a good salary welfare system       Value staff’s hard working, when staff improve his ability and made contribution to the company, the company will raise his technological level and increase his income. During Jwell Group’s 13th anniversary last year, Mr.He addressed the need to maintain Jwell staff’s income at the higher level in the industry. The company also has provisions: bike for the new students; motorbike for those finish one year working; a new car for management person who worked continuously three years. So far there are nearly 200 cars to Jwell people. Jwell also established year-end bonuses, years of work and marketing hero prize. Regularly organise festival, tour, give bonus on person’s birth day, etc. Let everybody feel sense of warmth from company.      Open "Jwell Class" at technical college       Starting from year 2008, Jwell Group cooperated with a number of vocational technical colleges opened “Jwell Class”. The students will be in the school for a period of about two and a half years, get training on electrical, mechanical, electronic, digital control, management, business courtesy. Jwell will provide students in the briefing and training opportunities at Jwell’s plants. At the end of the study, they will enter Jwell become one of the member of Jwell large family. This method is guaranteed Jwell get management person and technology professionals, and let more people have a good job.        To keep an enterprise continually develop in the intense market, the stability of its manage team, the develop of its team, team member’s view and quality are very important. Person to be chosen must comply with company idea; he or she must abide by, with a sense of responsibility and moral character. Otherwise, no matter how capable he or she is, is not our company needed.          Face the difficulties, moving forward with confidence       Same as most of enterprises, we face company develop difficult and pain in recently years. 1. The first is the challenge of the human resource reserve. Jwell also has several high-level officers left to individual venture cause competition. 2. Also found there were three foreign salesman took a similar Jwell name to cheat overseas clients. 3. The orders expanding from overseas resulted in lacking service and installation persons cause both local and foreign clients with the follow-up services delay. So, Jwell company actively to cope with as followings. 1. Replace old leader with new management immediately, the daily management is not in a great influence, and our grass-roots workers are very stable; 2. Personnel preservation, selection and training have led us from the system to make improvements. Attract virtuous persons with capability and character in the industry to join Jwell. Accelerate training persons in a sense of responsibility and the loyalty to meet the requirements of the modern enterprise. 3. By means of strict fired three cheating foreign salesman, by judicial means to reduce the company and customers loss. Adjust company's foreign sales policy; patch a leaking; reduce vulnerability to ensure the normal operation.4. Multiple training after sale service person.        We will focus on customer demand; make sure our equipment, our minds and our services really able to meet customer demand. Maintain good relationship with customers, to train a group of customers which is faithfully to Jwell. We will share technology development and service with our customer. We grow together with our customers.  Firm belief that Jwell will fly higher and further       Since the company establishment, Jwell persons set a firm belief: cast company to become domestic leader and become the high efficiency company in the world with a sincerity to construct Jwell as a centennial enterprise. Mr.Lin informs Suzhou Jwell Group output will reach 1 billion Yuan; soon as possible to establish Jwell as an international modern enterprise system; Jwell will have a family of 1-2 listed companies, our people's income will achieve the higher level in the industry, our major components to achieve world class level, market share will reach the first in the world, brand influence will achieve world first, our staff will own the world's character and professional skill. This is our Jwell Group development direction and purpose in the next few years. All of our staff will work towards this goal, and work together to achieve strong rapid development.        Mr.He said, “We're not going to present the results at this moment. On the contrary, we must strengthen study, continual promote our innovation ability, to strengthen our technical development, and narrow the gap between us and western leading companies. We must keep continually improve. Particularly at private enterprise, some time self-revolution is necessary, more suitable implementation have to be done for future development  at management level. To erect a sense of crisis, we set up a concept that is Jwell from bankruptcy will be only ten months' away, constantly remind ourselves. I believe if we work hard and be persistent, the future will be ours. Mr.He said forceful with full confidence.